RMG Advertising

Personalized Web Marketing:

Personalized Web Marketing is an absolute must if you are performing any direct marketing! The results are dramatically enhanced and your prospects' perception of your company will increase ten-fold.

RMG utilizes Personalized Web Marketing in conjunction with Variable Digital Printing—and because every aspect from design to execution is handled in-house, the cost is significantly less than you would expect.

We start the Personalized Web Marketing program by mailing a full-color, custom designed print piece to a pre-determined target market. Each print piece is personalized with a specific message directed towards that specific prospect. On each marketing piece we direct the prospect to visit a website that is also designed just for that specific prospect (we call it a Microsite). Your prospect will access the Microsite via a Personalized URL (PURL).

PURL example: www.johndoe.tellmemore.com

The Microsite gives you the ability to fully showcase your products, capabilities, and even collect more data about your prospect! It adds another dimension to your print campaigns and also the ability to further drive your brand, position, and unique selling proposition to your prospects.

RMG takes Personalized Web Marketing one step further than other firms!

Once your prospect accesses his Microsite via the PURL, RMG will be able to track every hit in real time—as it happens—thus generating leads and alerting your sales team via email, exactly who is looking at their Microsite at the very moment the prospect is reviewing your information. Savvy sales teams call immediately to start the sales process while the prospect is online! Even savvier companies realize that these are hot prospects and target more frequent marketing towards them.

Personalized Web Marketing and PURLs are an absolutely for success with email marketing campaigns as well.

This program has shown incredible response rates, not to mention a favorable return-on-investment (ROI).