Variable Digital Printing:

Variable Digital Printing has been shown to increase direct marketing response rates up to 500%.

Variable printing allows you to change copy, headlines, photos and personalize the piece for each targeted recipient. This allows you to target your message to each individual you are sending a direct mail piece to. It is true personalization. This process has shown response rates to increase by as much as 500%!

Historically the downside to Variable Print has been the cost. Very few marketing firms have the capability of offering Variable Print in-house and are typically simply a middle man adding cost.

To stay ahead of the competition and lower your costs, RMG owns its own state-of-the-art Canon®digital printing equipment, and all printing is handled in-house. Actually RMG performs all aspects of the process—from design to mail—in-house. This dramatically lowers your cost than if you were to use an agency that acts as nothing more than a middle man for another company's services.

To date RMG has designed and mailed over 25,000,000 targeted pieces ranging from Post Cards to 400 page catalogs.