Overcoming the 10 Biggest Mistakes made in Marketing:

RMG already knows what the biggest mistakes being made in marketing are. We have recognized them, and through personalized attention to our clients, we make sure that these 10 mistakes never happen again. We carefully manage the process through an online tool that assists us as we work with our clients, and prevent them from repeating these mistakes. Read below for a list of the mistakes we help you put a stop to.

  1. Not Marketing Your Small Business Consistently
    • Biggest single mistake of all small businesses!
    • Not implementing a consistent marketing effort every day
    • Waiting to market until you need business or are not busy

  2. Not Marketing Your Small Business to a Defined Target Audience
    • Trying to send the same marketing message to everyone doesn't work
    • Know how each target audience you serve wants to be sold to
    • Gear your marketing communications effort to each specific audience

  3. Not Marketing Your Company Brand Consistently
    • Build your brand identity and incorporate the same look & feel into all of your marketing communications materials

  4. Not having a Layered & Diversified Marketing Plan
    • Utilize an integrated marketing communications approach
    • Employ a cross-section of media to get your message out
    • Develop a web of communications to reach your target audience at different times and in different places to build your brand and Unique Selling Proposition (USP)

  5. Not Focusing on Current Clients
    • Too often exclusively focused on bringing in new customers
    • Expand relationships with current customers
    • The cost to prospect for new customers is 3x more expensive than growing sales with existing customers
    • You must do both to maximize success

  6. Not Having a customer-centric Marketing Message
    • Don't use marketing messages that talk about capacities & capabilities
    • Talk in the language of your customer
    • Build initial rapport based on your customers needs not yours

  7. Not Recognizing That Slow & Steady Wins the Race
    • Marketing is a process—not instant pudding
    • Marketing builds your business over time through consistent exposure
    • One shot marketing programs almost never succeed

  8. Not Getting Feedback
    • Test your marketing assumptions and do customer audits
    • Marketing is all about feedback and adjusting to achieve success

  9. Not Developing a Unique Selling Proposition (USP)
    • What makes your company different from your competitors?
    • What makes your product or service different from your competitors?

  10. Not Offering an Appropriate Incentive to Your Customers
    • Provide an incentive that is valuable to your customer
    • Avoid self-serving incentives like a free meeting